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Aiming at zero collisions with moose - Moose Warning! tour around Finland

10/3/17, 4:00 PM

The Moose Warning! tour with an aim to reduce collisions with moose will travel from north to south this year. The tour, organised by Trafi, the Finnish Association of Driving Schools and the Finnish Hunters’ Association and their partners, is part of the programme of Finland's centenary year 2017. You can also follow it on social media.

This year, the Moose Warning! campaign will be organised as a week-long tour from Rovaniemi to Mäntsälä between 9 and 13 October 2017. The opening event of the tour will be held on the Nokia driving training track on 6 October.

“This year, we wanted to go on the road, so that we would be able to reach people as efficiently as possible in various parts of Finland. The Moose Warning! tour will be actively visible also on social media, so that people could participate also in places where we do not stop this time,” says Jussi Pohjonen. Chief Adviser at Trafi, who hosts the tour.

Follow us live or on social media under #hirvimerkki

The Moose Warning! tour will also be present on social media. In addition to the updates, you can also follow the tour events on video on Facebook, Twitter and Instagram. During the tour, we also share tips on how to avoid moose collisions and other related facts on social media.

Our traffic anti-hero Yrmy will also give his contribution to preventing collisions with moose. On his new video, Yrmy encounters a moose in his own yrmyesque way.

Tour dates from north to south

In tour locations, you can test the DRIVE! driving simulator, and participate in a first-aid show and get tips. The events will also be attended by hunters and driving instructors from the member schools of the Finnish Association of Driving Schools, reminding road users of the challenges of the dark season, telling about the prevention of collisions with animals in the deer family, and on what to do if an accident happens. In addition, the first 150 guests to arrive to the filling station will be given a reflective vest and reflectors. The events will be hosted by Jussi Pohjonen from Trafi.

  • Fri 6 October Opening event on the Nokia driving training track (from 10 am to 12.30 pm)
  • Mon 9 October Shell HelmiSimpukka Napapiiri (from 2 to 6 pm)
  • Tue 10 October Shell HelmiSimpukka Zeppelin (from 2 to 6 pm)
  • Wed 11 October Shell HelmiSimpukka Siilinjärvi (from 2 to 6 pm)
  • Thu 12 October Shell HelmiSimpukka Hirvaskangas (from 2 to 6 pm)
  • Fri 13 October Shell HelmiSimpukka Mäntsälä (from 2 to 6 pm)

Background for the campaign

The Finnish Hunters’ Association and the Finnish Association of Driving Schools launched a campaign for reduction of collisions with animals in the deer family in 2015. The project educates motorists on how to anticipate potential collisions with moose, develops ways to warn about risk areas, and advises what to do if an accident happens.

The organisers are Trafi, the Finnish Hunters’ Association and the Association of Finnish Driving Schools, and also Shell/ST1, Veho, the Finnish Red Cross, the Finnish Association of Fire Officers and the Emergency Response Centre Administration are involved in the project.

The campaign is part of the programme for Finland’s centenary year 2017.

Further information:

Trafi
Jussi Pohjonen, Chief Adviser, tel. +358 29 5345 310, jussi.pohjonen (at) trafi.fi, on Twitter @JussiPohjonen

Association of Finnish Driving Schools
Kristiina Anunti, Communications Manager, tel. +358 40 848 80 55, kristiina.anunti (at) autokoululiitto.fi